These are the top 10 most popular colors in the world

These are the top 10 most popular colors in the world

Can you guess what the topmost colors in the world are? But first, learn what colors are; color is the aspect of any object that may be described in terms of hue, lightness, and saturation. Color preferences are a personal choice that is influenced by the categories being considered. According to research, 42 percent of men and 30 percent of women have equal favorite colors.

Here are the 10 top most popular colors in the world: 



1: Blue 

These are the top 10 most popular colors in the world

The coolest of all the primary colors, blue is often seen as a very reliable and tranquil color, most likely due to the most apparent association of blue with the sea and the sky. 

Some associations of the color blue include:

  • the sea
  • the sky
  • trust
  • honesty
  • loyalty
  • sincerity
  • peace
  • tranquility
  • intelligence

Blue is a color that conveys feelings of confidence, integrity, and protection, so it’s ideal for designs for goods, services, or companies that want to elicit those emotions in their customers. 

2: Red

A part of the warmer color family, the primary color red is rich and emotionally intense. When people’s metabolic rates are naturally increased, their respiration rates and blood pressure are also increased.


Some associations of the Color red include:

  • energy
  • positivity
  • action
  • war
  • danger
  • strength
  • Courage 
  • all things intense and passionate
  • love, sex, passion, desire

What is interesting about red is how it has two almost direct opposite associations: love and war. Red is associated with many memorable war images as it is a high-impact color that also represents danger.

3: Green

Green is a rejuvenating color often referred to as a natural pacemaker due to its many associations with nature’s calming aspects.

Some associations of the color green include:

  • spring
  • growth
  • renewal & rebirth
  • balance
  • nature
  • grass & gardens
  • stability
  • possessiveness
  • jealousy
  • envy
  • fertility
  • safety
  • money
  • recycling

Green is a mix of blue and yellow that combines yellow’s mental clarity and excitement with blue’s emotional composure and stability. We see green all the time in nature – in leaves, grass, flowers, and so much more. As a result, many of our associations with the color green are strongly linked to nature and related themes such as regeneration and fertility.

4: Purple

Purple, is a beautiful color that is also mysterious that is an intermediate color between red and blue. Purple is associated with spirituality, the sacred, higher self, passion, third eye, fulfillment, and vitality. Purple helps align oneself with the whole of the universe.

Some other associations with the purple color include:

  • royalty
  • imagination
  • power
  • luxury
  • wealth
  • extravagance
  • ambition
  • wisdom
  • magic
  • mystery

Purple is an intriguing color combination of red and blue with both the soothing, tranquil influence of blue and the energy of red. Purple is often associated with luxury, and it fits nicely in designs that need a touch of indulgence.

5: Black 

Black is a color that is often misunderstood. It brings up dark and depressing feelings, but it is just a myth the color is harmless. Black is much more than a foreboding color; it is also strong, striking, and protective. Some people will argue that black is the absence of color so it technically isn’t even a color but nonetheless when you ask people what their favorite color is, time and again they will say “black” so here we are. 🙂

Black is associated with:

  • power 
  • fear 
  • mystery 
  • strength 
  • authority 
  • elegance 
  • formality 
  • death 
  • evil 
  • aggression 
  • rebellion 
  • sophistication

Interesting side note, all other colors need black to have depth and variance in hue.

6: White

The color white can represent a successful beginning. In heraldry, white depicts faith and purity. White represents purity or innocence. Blue was once a common color worn by brides to symbolize innocence, while white was also assumed to convey the bride’s virginity. White, an inherently positive color, is associated with 

  • purity
  • Virginity
  • innocence 
  • light 
  • goodness 
  • heaven 
  • safety 
  • brilliance 
  • illumination 
  • understanding 
  • cleanliness 
  • faith 
  • beginnings 
  • sterility 
  • spirituality 
  • possibility 
  • humility 
  • sincerity 
  • protection 
  • Softness
  • perfection

7: Yellow 

Yellow, the last of the main warm colors, is a vibrant, creative color. Yellow is perhaps most associated with optimism, positive energy, and sunshine because of its ability to encourage clear thinking and fast decision-making.

Some associations of the yellow color include:

  • creativity
  • sunshine
  • happiness
  • energy
  • cowardice
  • deceit
  • warnings
  • instability
  • clarity
  • activity

8: Orange

Orange, another warm family color, is also seen as a bright, positive, and uplifting color. Orange is both youthful and impulsive, and it is also used as a mental stimulant. It is often thought to be very balancing. Orange also happens to be the color of the very popular dress that Kylie Jenner once wore that cost almost $17,000!


Some other associations of the color orange include:

  • enthusiasm
  • happiness
  • gut reactions
  • spontaneity
  • adventure, risk-taking
  • autumn (Fall) and harvest
  • creativity
  • citrus
  • healthy food

Autumn is often associated with the color orange. Orange provides a warm transition from the brighter colors of summer to the harsher, cooler winter colors due to the shifting colors of the seasons. The color orange is also associated with Halloween, which takes place on October 31st in the Autumn.

9: Pink 


These are the top 10 most popular colors in the world

Pink is of course my favorite color so I’m sad to see that it came in so low. I really would have guessed it was number one on the list. Both red and pink are associated with love. The color red is associated with heat and passion, while the color pink is associated with romance and charm. Playfulness is expressed with hot pink, while tenderness is communicated with soft pink.

Pink, a delicate color that means 

  • sweet 
  • Nice
  • playful 
  • cute 
  • romantic 
  • charming 
  • feminine  
  • friendship 
  • affection 
  • harmony 
  • inner peace 
  • approachability.

Bubble gum, roses, infants, little girls, cotton candy, and sweetness are all associated with tenderness. Pink is the color of universal affection, both for oneself and others.

10: Lavender 

The color lavender is described as a light pinkish purple or a medium purple. Lavender is a rare color that occurs naturally and is also associated with a sacred meaning. Purple has various psychological and physiological effects, including uplifting spirits, soothing the mind and nerves, strengthening the sacred, generating spiritual feelings, increasing nurturing instincts and sensitivity, and promoting imagination and creativity.

Light purple or lavender is a feminine, graceful, elegant color that has long been associated with refined, wealthy women. While the color purple represents royalty, lavender represents beauty and femininity.

Just as the flower that bears its name, the color lavender is associated with the youthful, untamed growth found in nature during springtime.

Lavender is a cool color. Lavender is known for …

  • spiritual healing
  • tranquility
  • easing of tension
  • purification
  • youth
  • vitality

For quick reference, here are the top 10 most popular colors in the world.

  1. Blue
  2. Red
  3. Green
  4. Purple
  5. Black
  6. White
  7. Yellow
  8. Orange
  9. Pink
  10. Lavender

Color is a significant aspect of our lives that influences our emotions, actions, and decisions. The top 10 popular colors worldwide are Blue, Red, Green, Purple, Black, White, Yellow, Orange, Pink, and Lavender. Each of these colors holds various associations and elicits different emotional responses. For instance, blue is linked to trust and tranquility, while red is associated with passion and danger. Similarly, green signifies nature and renewal, and purple conveys royalty and mystery. These color preferences may vary based on personal experiences, cultural factors, and individual perceptions. Therefore, understanding the significance and influence of these colors can benefit fields such as marketing, branding, and design.


author avatar
Tracy Tegan
Tracy Tegan has spent the last seventeen years as a professional blogger about relationships, dating, and issues pertaining to gender equality at In her spare time, she writes romance novels that are available at Amazon.  You can check out Tracy Tegan's latest romance novel, Crescent Moon at Amazon.

Share this:

These are the top 10 most popular colors in the world

Leave a Reply

Girl Power Girl Strong™ is an online community for women. This site offers a wealth of information on contemporary women’s issues, such as help with dating and relationships, career advice, and more. This website encourages and celebrates women’s empowerment, independence, confidence, and strength.

Right now, there are currently 360 others online, just like you!
Get The Latest Updates

Subscribe To Our Newsletter

Enter your email address to subscribe to this Girl Power Girl Strong™ newsletter and receive notifications of new posts by email.

No spam, notifications only about new website posts.