TikTok is the latest and greatest social media platform, but the question is, can you make more money on TikTok than you do on YouTube?
The answer isn’t as easy to answer as you might think.
First, let’s talk about the creator fund. The creator fund is where the social media platform pays qualified users make for views of their videos.
YouTube pays about $3 – $5 per 1000 video views. Conversely, TikTok pays as little as $0.02 to $.04 per 1,000 views.
So, on the surface, it may seem like YouTubers make way more money, and when it comes to ad revenue, the answer is yes, they do. YouTube pays way more than TikTok does.
But there is more to making money than just ad revenue (the creator fund).
TikTokers and YouTubers are making some serious selling sponsored videos.
A sponsored video is where a company will pay you to make a video that promotes their product or service.
For example, say I wanted to promote the newest “Girl Power T-Shirt” I would pay a social media influencer to make a video about it.
It’s really just a fancy way to say a company pays for advertising. I’m paying a social media influencer to promote my product.
Both TikTokers and YouTubers seem to make between $5 and $10 per 1,000 views for sponsored videos.
If your average videos get 5,000 views, then you can demand $50 for a sponsored video. If you average 500,000 views for the videos you post, then you can request $5,000 for a sponsored video.
Simply put, the more views you have, the more money you can ask for.
Since both YouTubers and TikToks make about the same, you would think it was a wash, but that’s not true. TikTokers are finding that they are getting far more requests for sponsored videos than YouTubers get.
So, while you might make the same for sponsored videos on both platforms, in theory, you’ll actually make more on TikTok because more people want to buy sponsored videos right now on TikTok.
While the number is confirmed, more than a few TikTokers have said that they get two or even three times as many requests for sponsored videos on TikTok than they do on YouTube.
So the long answer to the question is, who makes more money, TikTokers or YouTubers …. YouTube pays more for ad views (by far), but TikTokers seem to get more requests for sponsored posts. So, in theory, if you have a big following on TikTok, you can probably make more money with TikTok than you can on YouTube.
Being a social media influencer can pay insanely well, but I don’t think it’s easy. It takes a long time to build up a following to even qualify for ad revenue, and that, in some cases, can mean working 10+ hours a day, seven days a week, for little to no money.
Many people think that being a social media influencer looks so easy, but when it comes down to it, you could spend years building up an audience. So please if you want to do this just keep in mind it’s a full time job.