A Nova Babe (aka #NovaBabe) is a social media influencer paid to promote the Fashion Nova website. Well, that’s not true. In reality, Nova Babes don’t really get paid in cash. Instead, they get free clothes, followers, and discount codes, to buy even more clothes.
If you promote Fashion Nova and have an amazing engagement rate, then there is a chance they will offer you some actual cash. I have a friend with about 1 million followers and an average engagement of 7% -9% per post. They offered her $500 per post, in addition to the free clothes.
So hold old do you have to be to be a #Novababe? Well, their official website doesn’t say. However, we can tell you that their target audience is 16 to 35. This means they are looking for influencers in that age range.
If you are under 18 there is a chance you’ll need to get your parent’s permission, which means you’ll need your parents to sign off on your contract with them, but that’s not uncommon, because the law requires you be 18 or over to enter into a legal agreement.
Fashion Nova has become a phenomenon. While most companies hire celebs to promote their product, Fashion Nova considers their own customers the real gems and they pay their own real customers to promote them.
In reality, anyone between the ages of 16 and 35 could potentially become a #novababe through the Fashion Nova Brand Ambassador program.
All you really need is a social media account with some followers and decent engagement. Engagement for those that don’t know is when one of your followers engages on your post. So if you post a picture of yourself on Instagram, the number of times someone comments, or likes the post, are the “engagement” that the post is given.
Engagement is everything. It doesn’t matter how many followers you have if those followers aren’t engaging with your posts. So if you are trying to be a social media influencer, work on keeping that engagement up. If someone makes a comment on one of your posts, reply to them. That helps!