COVID-19 has changed the world as we know it and as a result, more and more people are looking for ways to make money from home. And that means people are seriously looking into ways that can actually profit from social media. We already discussed how Fashion Nova’s program works, but there is a new kid on the block, and they go by the name of SHEIN.
Shein is a fast-fashion company based out of China, which means they offer inexpensive clothing produced rapidly by mass-market retailers in response to the latest trends. Fast fashion companies are all about low prices. But to keep their prices low, this means they have to pay their workers less and sacrifice quality.
There are two main complaints people have about buying clothes from Shein and that’s how long their order takes to arrive and their sizing issues. Being based out of China, that means it could take a month or even longer to get your order. But even when you do eventually get it, oftentimes customers realize that China doesn’t exactly adhere to traditional western sizing standards.
Sometimes the sizing is just off a little bit, but sometimes it’s really off. I’ve heard of people ordering 4x clothes and when it arrived it was actually a US large. Simply put, Shein clothes run small. 90% of the time, you’ll need to order something one to two sizes larger, if you want it to fit.
What Shein is good for:
- budget-friendly style
- trendy pieces you don’t want to invest a lot of money into
- designer dupes
What Shein isn’t good for:
- timeless pieces that will last for years
- pieces you can put everyday wear and tear on and expect them to hold up
- standard American sizing
How to become a Shein Ambassador
If you spend any amount of time on the Internet you’ve no doubt seen the Shein ads. They are big on fashion desire dupes at affordable prices. They have a Ruched short sleeve bodycon dress for $24.89, whereas you might have to spend as much as $100 to get it from somewhere else. Sure the $100 version will fit right and be made of better materials, but that isn’t the point. Shein is all about cheap clothes that look cute.
Like Fashion Nova, Shein has launched their own ambassador program, which they call #SHEINgals and they pay fashionistas to wear those clothes and promote them on Instagram.
To be considered for the Shein Brand Ambassador and Influencer program, you need to start by making an Instagram post of you wearing something you’ve acquired from Shein. Be sure to tag @sheinofficial in the post and use the hashtags #sheingals and #shein. After emailing your link to blogservice@shein.com and let them know you are interested in working with them.
How many followers to become a Shein Ambassador?
Shein requires that you have at least 5,000 followers on your social media account to be considered for their ambassador program. That means that they don’t accept nano-influencers, but they do accept micro-influencers. If you want to work with Shein or Fashion Nova, you need to understand what it means to be a social media influencer. There are 5 types of social media influencers.
Nano influencers: Nano influencers specialize in a specific niche, with a small and engaged community that feels like they know the influencer on a personal level.
- YouTube: fewer than 5,000 subscribers
- Instagram: 2,500 – 10,000 followers
- TikTok: 5,000 – 50,000 followers
Micro-influencers: Like nano influencers, micro-influencers offer their audiences knowledge of a specific niche.
- YouTube: 5,000 – 25,000 subscribers
- Instagram: 10,000 – 100,000 followers
- TikTok: 50,000 – 150,000 followers
Mid-tier influencers: Once an influencer enters the mid-tier stage, they begin to transition their platforms from a hobby to a profession.
- YouTube: 25,000 – 250,000 subscribers
- Instagram: 100,000 – 500,000 followers
- TikTok: 150,000 – 750,000 followers
Macro influencers: Macro influencers are established personalities who have amassed a large following.
- YouTube: 250,000 – 1 million subscribers
- Instagram: 500,000 – 2.5 million followers
- TikTok: 750,000 – 2.5 million followers
Celebrity influencers: Celebrity influencers are ones who have reached a “celebrity status” due to their presence on social media.
- YouTube: 1 million+ subscribers
- Instagram: 2.5 million+ followers
- TikTok: 2.5 million+ followers
As a nano or micro-influencer, you aren’t going to start out negotiating six to seven-figure deals, but it could still be a good side hustle. First, know that you are valuable to companies, sure, you aren’t as valuable as Kylie Jenner or Jenna Marbles, but that doesn’t mean you don’t have real and genuine value to a company looking to promote their products or services.
It all starts with the pitch. Anyone can contact a company by emailing the company or even reaching out via social media in a company’s DMs and ask about a collaboration. Collaboration is the word influencers use when saying they want to work out some sort of financially beneficial relationship. It’s a nice way to say, hey, I want you to pay me to promote your brand.
After reaching out to a company, if they do brand deals, they will first want to vet you. This means they will go through your account and analyze your account’s engagement. Just having followers isn’t enough. Companies want to see your engagement. The better your engagement is, the better deal you’ll be offered.
- Ariana Grande has 204 million followers and an engagement rate of 1.89%.
- Channon Rose has 215,000 followers and an engagement rate of 6.05%
An engagement is a comment, like, or retweet. It’s called an engagement because it judges the engagement with your post. If someone likes your post, that’s a single engagement. If someone likes and comments on your post, that counts as two separate engagements. The more engagements you have with your posts, the more valuable those posts are.
The good news about the Shein Ambassador and Influencer program is that you don’t have to just use Instagram. They also will work with you if you have a lot of followers on Twitter, YouTube, or TikTok. The process is basically the same,
To be considered for the Shein Brand Ambassador and Influencer program, you need to start by making a post (or a video if on TikTok or YouTube) of you wearing something you’ve acquired from Shein. Be sure to tag @sheinofficial in the post and use the hashtags #sheingals and #shein. After emailing your link to blogservice@shein.com and let them know you are interested in working with them.
Be sure and check out “How to be a Social Media Influencer,” which is now available at Amazon!
